MERCI DIX

Directed by MATT TRAINOR

The Mercedes-Benz 240D has long been an icon in Morocco, serving as the primary vehicle for taxi drivers for the last several decades. Many cars from the 70s and 80s have clocked well over a million kilometers and show no signs of stopping anytime soon. The common phrase amongst drivers is “MERCI DIX”, or “thanks times ten” - a sign of gratitude that their vehicle is still running well. And of course, through a mixed French and Arabic accent, the expression gives a nod to the emblem that iconically sits on the front of their faded yellow taxi.

While the car serves as an interesting visual to pull you into this story, it is one that is undoubtedly about our driver, Ibrahim. An intangible energy seems to radiate from his very being, as he’s someone whom you feel honored to be in the presence of. He’s been behind the wheel for the last 30 years, shuttling people to and from their destination all while sharing his wisdom on life along the way.

The Moroccan government has put significant effort into phasing out these older taxis with the allure of modern, fuel efficient, air-conditioned models. Ibrahim is one of only six drivers in the Marrakech region that remain committed to driving their old Mercedes. Stubborn be as they may, their time on the road is inevitability nearing its end. It’s not just the vehicle, but also a tradition and perspective that will be lost as this generation retires itself into the shadows of its successor.

The Making of MERCI DIX

A peak behind the scenes at what went into producing our first original film, MERCI DIX.

Director's Commentary: MATTHEW TRAINOR

Built on Necessity

Faced with dissatisfaction from the film labs they were using, Doug and Ben Krueger began taking matters into their own hands. The father and son duo purchased a few pieces of equipment and started processing and scanning their own film, all from the confinement of their basement.

Modern Analog

There aren’t many labs still around today that have seen both the heyday of film as well as its demise, only to be left standing through it all. picturehouse + thesmalldarkroom is one of those places, a staple in the Chelsea neighborhood of Manhattan for over 25 years.

Flow State

I came to learn that photography is only Ivan's hobby, as his main pursuit has been as a highly skilled and sought-after tattoo artist. He was taking residency at Good Life Tattoo in Santa Teresa for the next couple months.

Being Human

Jess Kellner is a multi disciplinary artist who’s work has a strong focus on exploring the human condition. It’s a theme that you see in his artwork as well as his filmmaking.

Matter of Perspective

Johnny Komar is a humble, soft spoken guy with an outlook on life that has been shaped by his formative years. He appreciates well-made items and friendships forged in the trenches. Earning his respect is bound by hard work and loyalty, values he himself embodies daily.

Deserted Minds

A visual exploration through White Sands, NM.

Community Expressions

Anyone who crosses paths with Kalani Mackson is instantly struck by his positive and uplifting vibe. His energy is infectious. Conversations had are deep and soulfully rooted. The guy gets it. This approach to life is an immense asset to his career, attracting likeminded creatives with whom he’s developed countless collaborations.